Recently, the OTT market has shown remarkable growth.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
This post explores the growth of OTT and the check here reasons free streaming is gaining attention.
What is the origin of OTT platforms?
OTT platforms evolved by replacing cable TV with online streaming.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
OTT became a mainstream choice.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
Pros and cons of OTT usage
OTT allows users to watch what they prefer on demand.
Multiple OTT platforms release new shows and movies regularly.
But there are downsides as well.
Growing costs create frustration for users.
Recently, complaints about rising fees have become more common.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
It balances cost savings and profitability.
Why is FAST becoming popular?
FAST represents a growing streaming movement.
Economic pressure pushed FAST growth.
New ad-supported services are expanding globally.
More genres mean broader appeal.
Final thoughts
Users seek alternatives as OTT pricing increases.
Finding the right platform is part of the experience.
Content consumption will keep evolving.